Available for new opportunities

Business Developer. Marketing. Software Dev.

I'm Alex Shusterman — A Multidisciplinary Business Developer, Marketer and full-stack Developer based in Toronto. I build brands, relationships, and products that move the needle.

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Based in Toronto, CA
Languages English · Russian · Hebrew
01 About

I merge strategy, narrative, and code to build experiences that connect.

I come from an unusual mix — a Bachelor of Science in Kinesiology, hands-on experience in retail and community outreach, and years building B2B pipelines and marketing strategies from scratch. That combination lets me see a business from three angles at once: the customer, the operator, and the builder.

I've led Facebook and LinkedIn strategies that grew brand awareness and leads. I've built C-suite relationships that closed high-value staffing deals. I've integrated CRM systems that drove a 170% year-over-year sales increase. And on the side, I design and develop full-stack web and mobile apps because I genuinely love the craft.

Off-hours you'll find me on the tennis court, at a hockey rink, buried in a book, or tinkering with the latest AI tooling.

02 Experience

A career built on relationships, results, and reinvention.

Apr 2025 — Jan 2026

Head of Marketing

Express Employment Professionals — Toronto North

  • Developed and executed a comprehensive social media strategy across Facebook and LinkedIn to drive brand awareness, engagement, and lead generation.
  • Owned content planning and calendar management, creating and curating posts that align with company messaging, industry trends, and seasonal campaigns.
  • Leveraged AI to automate publishing, monitor channel performance, and track key metrics (engagement, reach, conversion) for data-driven optimization.
  • Coordinated with Recruiting teams to amplify staffing success stories, client testimonials, and thought-leadership content, enhancing cross-functional alignment.
  • Analyzed campaign results and platform analytics to produce regular reports, identify growth opportunities, and recommend adjustments to maximize ROI.
Feb 2025 — Jan 2026

Business Development Specialist

Express Employment Professionals — Toronto North

  • Closed high-value deals with mid-market companies ($90M+ revenue) while building a pipeline from scratch across North York and the GTA.
  • Developed and strengthened relationships with C-suite and executive decision makers to influence hiring strategy and secure strategic accounts.
  • Generated qualified leads through high-volume prospecting across in-person, phone, email, and social channels, driving consistent new business growth.
  • Targeted HR, Operations, Finance, IT, and Sales functions to uncover staffing and payroll needs and deliver tailored solutions.
  • Streamlined full sales cycle by assessing client requirements and cultural fit, accelerating deal closure and maximizing efficiency.
Feb 2022 — Feb 2025

Mobile Retail Sales Associate

WOW! mobile boutique

  • Spearheaded the integration of Statflo CRM, driving a 170% year-over-year sales increase from 2022 to 2023.
  • Consistently surpassed monthly KPI targets by averaging 110% to target, leveraging in-depth knowledge of mobile technology to provide tailored recommendations.
  • Recognized as one of the top 1 accessory sales representative in the district multiple times annually from 2022 to 2024, with up to 350% sales to target.
  • Provided tailored product recommendations, inspiring customers to choose the best tech solutions.
May 2021 — Dec 2021

Community Outreach Specialist

Jewish Russian Community Centre of Ontario

  • Conducted daily outreach through 100+ calls and emails, advising and inspiring community members to engage with digital initiatives.
  • Leveraged Salesforce to enhance donor management and improve outreach strategies, driving a 25% increase in community engagement.
  • Maintained and enhanced the organization's social media presence through strategic graphics and blog posts.
  • Executed community-building workshops and events, reinforcing long-term relationships and partnerships.
Education
2018 — 2022

Honours Bachelor of Science

Kinesiology & Health Science · York University

Certifications
Apr 2025

Outside Sales Certificate

Express University · Express Employment Professionals

03 Projects

Side projects built for the love of it.

Visit site
01 / Web Game

The Number Guessing Game

Guess a number from 1 to 20. Get it right and you're added to the winners' leaderboard with your name — a playful take on HTML, CSS, and JavaScript state handling.

Launch project
Visit site
02 / Web Game

Guess & Beat the Streak

A numerical guessing challenge — rack up as many correct guesses in a row as you can before you slip. Built to play with streak logic and lightweight UI feedback.

Launch project
04 Skills

A toolkit shaped by sales, marketing, and engineering.

Sales & Business Development

  • Lead Generation
  • Account Management
  • Prospecting
  • Creative Problem Solving
  • C-Suite Outreach

Marketing

  • Facebook & LinkedIn Strategy
  • Content Planning
  • Brand Awareness
  • AI-Driven Automation
  • Performance Analytics

Tools & Platforms

  • Salesforce
  • Statflo CRM
  • Zoominfo
  • RQ Retail Management
  • Microsoft Suite
  • Adobe Suite

Development

  • Full-Stack Development
  • HTML · CSS · JavaScript
  • UI / UX Design
  • WordPress · Shopify
  • iOS & Android (Swift · Kotlin)
05 Contact

Let's build something
worth talking about.

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